Integrated Marketing

Engagement Type:
Integrated Gamification Marketing Strategy to Accelerate Growth

Challenges:

Client was restructuring from a co-operative to a “for profit” organization
Virtually unknown outside a three-state area of the Midwest
The company had little to no awareness among its primary target audience of community banks and credit unions
Company was perceived solely as a provider to thrifts, S&L’s
Very aggressive growth objectives

Services Provided:
gamification company provided ongoing marketing consulting, management and implementation services to develop the full range of campaigns and programs necessary to support Intrieve’s aggressive growth objectives. We built an annual marketing plan at the start of Intrieve’s fiscal year, from which all programs were launched. We also provided brand assimilation and communication support for Intrieve’s four acquisitions during the span of the engagement.

Results:
During the 3-year engagement:
• Revenues increased by 72%
• Client base grew by 483%
• Geographical footprint grew from 3 states to 47 and the Caribbean
• Ranked 7th among all outsourcing providers in the U.S.
• Formed 5 new strategic partnerships, made 4 acquisitions
• Acquired in February 2005 by Harland Financial Solutions

 

I can say without reservation that we could not have reached this point without you and your company. Thank you for being more than just a vendor, and for making Intrieve a better company”

Jeffrey L. Jacques
Senior Vice President
Intrieve, Incorporated

 

Advertisements