With a gamification marketing strategy, public relations and marketing management experience spanning more than 20 years in both agency and corporate environments, our partner and co-founder Lori Siragusa provides the progressive leadership and marketing communications framework upon which the firm was built. Siragusa continues to play an active role in developing marketing and public relations strategies for the firm’s clients, and is responsible for the agency’s marketing and business development initiatives.
Prior to co-founding the business in 1995, Siragusa served as marketing director for Newtrend, the developer of the MISER core banking software solution (now owned by Fidelity Integrated Financial Solutions). Siragusa also worked for Lockheed Martin, as well as for an Orlando-based public relations agency.
Siragusa earned a B.A. degree in Journalism from the University of Central Florida, and is a member of the American Marketing Association, the Women’s Business Enterprise National Council and Women in Technology International.